Why is retargeting an important strategy in inbound marketing?

Retargeting is an essential strategy in inbound marketing primarily because it helps to keep your brand in front of bounced traffic. When visitors come to your website but leave without engaging in a desired action, such as making a purchase or filling out a form, retargeting allows you to reconnect with these users through targeted ads as they browse other websites or social media platforms.

This strategy is crucial for increasing brand visibility and relevance. By reminding potential customers about your brand and the products or services they previously viewed, you enhance the chances of converting those visitors into leads or customers later. Retargeting works on the principle that repeated exposure can lead to increased familiarity and trust, which are essential in guiding potential customers back to your site and encouraging them to complete their journey in the buyer's funnel.

Overall, retargeting serves to re-engage visitors who showed interest but did not convert initially, making it a vital component in the inbound marketing process.