HubSpot Inbound Marketing Practice Exam

Which of the following should NOT be used as a category for organizing a content audit?

1. Content type

2. Content title

3. Publishing date

4. Target audience

The correct answer is: Content title

When organizing a content audit, the primary aim is to systematically evaluate how well existing content aligns with strategic goals. Categories such as content type, publishing date, and target audience are crucial in this process, as they provide insights into how different segments of content perform and who they are intended for. Using content type allows marketers to assess the effectiveness of various formats, such as blog posts, videos, and infographics, in engaging their audience. The publishing date can help understand content relevance over time, enabling teams to identify outdated materials or opportunities for updates. Target audience categorization helps in evaluating whether the content effectively reaches and resonates with its intended demographic. However, organizing content by content title does not provide significant actionable insights. Titles may not reflect the actual value or performance of the content; instead, they simply serve as labels. They don't convey how well the content aligns with strategic objectives, nor do they help assess its effectiveness in terms of engagement, conversions, or other key performance indicators. Therefore, content title is less relevant as a category for conducting a meaningful content audit.