Which of the following is a benefit of social media in inbound marketing?

The benefit of social media in inbound marketing lies in its ability to facilitate customer communication and engagement. Social media platforms provide brands with the opportunity to connect directly with their audience, allowing for two-way conversations. This interaction fosters a sense of community among customers and encourages brand loyalty. Engaging with customers through comments, messages, and shares enables brands to gather valuable feedback and insights, tailor their offerings to meet customer needs, and enhance the overall customer experience. By being present on social media, brands can also increase their reach and visibility, attracting new leads and nurturing existing relationships.

The other options do not accurately reflect the advantages of using social media. Limiting brand visibility contradicts the purpose of social media, which is to enhance it. Social media does not necessarily reduce the need for content creation; instead, it often requires ongoing content development to keep audiences engaged. Moreover, while social media can effectively reach existing customers, it also allows for targeting new audiences, making it a vital tool for acquisition as well.