HubSpot Inbound Marketing Practice Exam

Which metric is most likely to be assessed during a content audit?

1. Customer attendance in workshops

2. Keyword rankings

3. Page views and engagement rates

4. Email sign-up conversion rates

The correct answer is: Page views and engagement rates

During a content audit, the primary focus is on evaluating the performance of existing content. This involves assessing how well specific pieces of content are attracting visitors and engaging them. Page views provide quantitative data on how many visitors are accessing a piece of content, while engagement rates give insights into how effectively that content is resonating with the audience. This assessment helps marketers determine the value of content in terms of reach and interaction, guiding future content strategies. While other options may provide some relevant data points, they go beyond the typical scope of a content audit. Customer attendance in workshops is more about event marketing effectiveness, keyword rankings focus on SEO dynamics, and email sign-up conversion rates pertain to lead generation efforts. Therefore, analyzing page views and engagement rates directly correlates with the objectives of a content audit, making it the most appropriate metric to assess in this context.