HubSpot Inbound Marketing Practice Exam

Which method is NOT helpful for promoting your pillar pages on your website?

1. A link on every website page even if the content isn't relevant

2. Sharing on social media channels

3. Email newsletters featuring the pillar pages

4. Creating dedicated landing pages

The correct answer is: A link on every website page even if the content isn't relevant

Promoting pillar pages effectively requires methods that enhance user engagement and provide relevant content to the audience. A link on every website page, regardless of relevance to the visitor’s interests or the page's content, may lead to a poor user experience. This can dilute the importance of the link, as it risks overwhelming visitors with unrelated information. Instead, the promotion of pillar pages should be targeted and contextual, ensuring that users find the information useful and engaging. On the other hand, sharing on social media channels, sending email newsletters that highlight pillar pages, and creating dedicated landing pages focus on driving traffic to the pillar pages by engaging the audience in contexts where they are looking for specific information or value. These methods foster a more directed and meaningful interaction with the content, encouraging users to engage further with the pillar pages.