HubSpot Inbound Marketing Practice Exam

Which characteristic is important for a goal to be considered 'SMART'?

1. It should be vague and broad

2. It should be standardized across the industry

3. It should be measurable and specific

4. It should exclude timelines and deadlines

The correct answer is: It should be measurable and specific

A goal is considered 'SMART' when it meets specific criteria, and one of the most important characteristics is that it should be measurable and specific. This means that the goal should clearly define what is to be achieved in a quantifiable manner. By being specific, a goal eliminates ambiguity and allows all stakeholders to understand exactly what the objective is. Measurable aspects enable tracking progress and assessing whether the goal has been met, allowing for informed adjustments to strategies as needed. The combination of specificity and measurability is vital for creating clear targets that motivate and guide actions, providing clarity that is usually absent in vague or broad goals. This ensures that teams are aligned and focused on achieving precise outcomes that can be evaluated over time.