Which action is NOT a part of conversion optimization testing?

In the context of conversion optimization testing, the goal is to increase the percentage of visitors who take a desired action, such as making a purchase or signing up for a newsletter. This involves a systematic approach that includes several key actions.

Defining objectives is crucial as it sets clear targets for what you want to achieve with your optimization efforts. Analyzing data is similarly important because it allows you to understand how users are interacting with your site and which areas need improvement. Forming a hypothesis is also a core part of this process; it involves making educated guesses about what changes might lead to better conversion rates based on existing data and user behavior.

In contrast, ignoring user feedback undermines the entire conversion optimization process. User feedback is invaluable as it provides insights into the user experience, preferences, and pain points. By disregarding this input, you miss out on critical information that can guide your testing and optimization strategies. Therefore, ignoring user feedback is not just unproductive but actually counterproductive in a successful conversion optimization strategy.