What types of traffic can an inbound marketing strategy target?

The correct choice highlights the various types of traffic that can be effectively targeted through an inbound marketing strategy. Inbound marketing encompasses a broad approach that focuses on attracting customers through relevant and helpful content across multiple channels. These channels include organic traffic, which is generated through search engines as a result of content optimization and SEO efforts; referral traffic, which comes from other websites linking to your content; social traffic, which results from engagement on social media platforms; and paid traffic, which is gained through advertising, such as pay-per-click (PPC) campaigns.

By integrating these different types of traffic, an inbound marketing strategy can create a comprehensive approach to audience engagement and lead generation. This variety ensures that businesses can capture potential customers at different stages of their journey, ultimately leading to higher conversion rates and more sustainable customer relationships.