What tool does HubSpot provide for managing and tracking customer interactions?

HubSpot CRM is designed specifically for managing and tracking customer interactions throughout the entire customer lifecycle. It centralizes all customer data, allowing businesses to store information about their contacts, track communications, log calls and meetings, manage tasks, and oversee sales activities. This tool enables teams to maintain a clear view of customer interactions, which facilitates better relationship management and improves overall customer service and engagement.

Additionally, HubSpot CRM includes features such as pipeline management, reporting, and automation that further assist in tracking customer interactions and optimizing the sales process. In contrast, the other tools listed serve different purposes; for example, HubSpot Analytics focuses on reporting and insights around website and marketing performance, while HubSpot Email Marketing handles email campaigns, and HubSpot Project Management is geared towards managing projects rather than customer relationships.