What to Do When a Contact Downloads Your Content

When someone downloads your content, it’s like you've opened a door. They’re interested, curious – maybe even ready to take the next step. So, what’s your move? The answer is crystal clear: send them a follow-up piece of content that builds on what they just explored. Fancy that, right?

This strategy doesn't just keep the conversation alive; it aligns perfectly with the principles of inbound marketing, where nurturing a lead with valuable information is key. Think about it: if someone downloaded a guide on social media marketing, wouldn’t they appreciate a follow-up eBook on creating effective ad campaigns? Absolutely! This way, you’re not just seen as a source of information but as a trusted advisor.

Engagement doesn’t happen when you sit back and wait for them to reach out. Sure, waiting might sound like a passive approach, but it could also mean missing out on a golden opportunity. Imagine holding the door open while your potential customer stands outside, waiting for you to invite them in. Not the best scenario, right?

And what about sending a discount offer right off the bat? Well, cheers to the enthusiasm! But here's the thing: an immediate discount can feel more like a pushy sales tactic than a genuine attempt to help. Don’t you think potential customers would benefit more from expanding their knowledge first?

On the flip side, you could ask for their feedback on the content they downloaded. While that’s a solid idea and shows you care, it might not capture their interest as effectively as providing them with additional valuable content. Remember, the goal is to guide them along their buyer's journey – moving them from awareness to consideration and finally, to the decision-making phase.

So, let’s wrap this up. By sending follow-up content, you solidify the connection and foster deeper engagement. It’s not just about one download; it’s about building a relationship. You’re on this journey together, and with every piece of relevant content you share, you’re paving a smoother path for them. Keep the conversation rolling, and watch how they transform from a casual visitor into a loyal customer!