HubSpot Inbound Marketing Practice Exam

What is the best reaction to take if a contact downloads your content?

1. Send a follow-up piece of content that builds off that subject

2. Wait for them to contact you regarding the content

3. Send an immediate discount offer on your services

4. Request their feedback on the downloaded content

The correct answer is: Send a follow-up piece of content that builds off that subject

When a contact downloads your content, the most effective reaction is to send a follow-up piece of content that builds off that subject. This strategy is rooted in the principles of inbound marketing, which emphasize nurturing leads through relevant and valuable information. By delivering additional content that expands on the topic they expressed interest in, you keep them engaged, demonstrate your expertise, and encourage further interaction with your brand. This approach not only adds value to the initial content they downloaded but also positions you as a trusted resource. It is an excellent opportunity to guide them further along their buyer’s journey, moving from awareness to consideration, and eventually to the decision-making stage. While waiting for the contact to reach out might seem like a passive strategy, it misses the chance to actively engage them. An immediate discount offer could come across as pushy or sales-driven rather than helpful, and simply requesting feedback may not capture their interest as effectively as providing more valuable content. The follow-up content solidifies the relationship and fosters a deeper connection, making it the most advantageous approach.