HubSpot Inbound Marketing Practice Exam

What is Snapchat's largest demographic age group?

1. 25-34

2. 18-24

3. 12-24

4. 30-40

The correct answer is: 12-24

Snapchat's largest demographic age group is 12-24. This age range reflects Snapchat's popularity among younger users, particularly teenagers and young adults. The platform was initially positioned as a social media app that appealed to youth through its ephemeral messaging and playful features, which align well with the interests and behaviors of this age group. Users in the 12-24 demographic are more likely to engage with Snapchat's unique features such as Stories, filters, and video content, making it an effective platform for brands targeting younger audiences. Additionally, the vibrant and fast-paced nature of Snapchat content resonates with this age group’s social habits and preferences, reinforcing its strong presence among adolescents and early adults. This demographic is crucial for marketers looking to reach a younger audience that is often early in their product and brand preferences.