HubSpot Inbound Marketing Practice Exam

What is a social media audit?

1. A hard look at the data from all your social accounts and conversations about your brand

2. A review of all paid social media advertisements

3. An analysis of customer service interactions on social channels

4. An annual report of social media trends in your industry

The correct answer is: A hard look at the data from all your social accounts and conversations about your brand

A social media audit involves a comprehensive evaluation of all the data from your social media accounts, including posts, engagement metrics, audience growth, and conversations about your brand. This process allows businesses to assess the effectiveness of their social media strategy and understand how their brand is perceived online. By examining both quantitative data and qualitative feedback, companies can identify strengths and weaknesses in their social media presence, learn what content resonates with their audience, and establish areas for improvement. The other choices do not encompass the full scope of a social media audit. Reviewing paid advertisements focuses solely on promotional content, while an analysis of customer service interactions is a specific aspect of social engagement rather than a full audit. Similarly, an annual report on industry trends provides valuable insights but does not reflect the internal evaluation of a brand’s social media effectiveness. In contrast, the correct answer encapsulates the holistic approach of a social media audit.