HubSpot Inbound Marketing Practice Exam

What is a primary benefit of Instagram stories for businesses?

1. Reduce advertisement costs

2. Drive traffic and engagement

3. Increase followers rapidly

4. Enhance email marketing

The correct answer is: Drive traffic and engagement

The primary benefit of Instagram Stories for businesses lies in their ability to drive traffic and engagement. Instagram Stories provide a dynamic and interactive way for brands to connect with their audience by sharing ephemeral content that disappears after 24 hours. This creates a sense of urgency and encourages followers to engage promptly with the content, whether through reactions, comments, or direct messages. Additionally, businesses can use features within Stories, such as polls, questions, and links, to facilitate interaction and gather insights from their audience. This engagement not only nurtures relationships with current followers but also increases the likelihood of reaching new audiences through shares and saves, ultimately driving more traffic to their profiles or linked content. The other options focus on different aspects of marketing. While Instagram Stories can indirectly contribute to increasing followers and enhancing email marketing, these are not their primary functions. Reducing advertisement costs is also not a key feature of Stories; rather, effective use of the platform can enhance overall marketing strategies without necessarily impacting advertising expenses directly.