HubSpot Inbound Marketing Practice Exam

What can social listening provide regarding customer feedback?

1. Trends in product pricing

2. Direct questions to customer service

3. Insights into customer opinions and sentiments

4. Increased ad clicks

The correct answer is: Insights into customer opinions and sentiments

Social listening is a powerful tool for businesses as it involves monitoring social media channels and online conversations to gather insights about customer opinions and sentiments. By observing how customers discuss products, brands, and services in real-time, companies can identify preferences, distaste, trends, and areas for improvement. The insights gained from social listening can inform marketing strategies, product development, and customer service enhancements. For instance, noticing a consistent positive sentiment about a product feature can reinforce marketing messaging, while identifying recurring complaints can lead to actionable improvements. The other choices do not align with the core focus of social listening. Trends in product pricing and increased ad clicks are influenced by market dynamics and advertising strategies more than direct customer interaction or sentiment analysis. Meanwhile, direct questions to customer service represent specific inquiries rather than broader insights into how customers feel about a brand or product overall. Thus, the ability to garner insights into customer opinions and sentiments is the primary strength of social listening.