What aspect of user behavior does Hotjar primarily focus on?

Hotjar primarily focuses on website interaction tracking, helping businesses understand how users engage with their site. This tool provides valuable insights into user behavior through features such as heatmaps, session recordings, and feedback polls. By analyzing where users click, how far they scroll, and what actions they take on a webpage, companies can identify usability issues, optimize their site's design, and enhance the overall user experience. This data is crucial for making informed decisions about website improvements and ensuring that the customer journey is as smooth as possible.

In contrast, user demographics pertain to the general characteristics of the audience, such as age and location, which are not Hotjar’s primary focus. Advertising effectiveness relates to measuring the performance and return on investment of marketing campaigns, a different area altogether. SEO performance involves analyzing how well a website ranks in search engines and what strategies could improve that ranking, which does not align with the core functionalities of Hotjar.