What are the four stages of the inbound marketing methodology?

The four stages of the inbound marketing methodology are Attract, Engage, Convert, and Delight. This approach is designed to align with the buyer's journey and emphasizes building meaningful relationships with potential customers throughout their experience.

In the Attract stage, marketers focus on drawing in the right audience by providing valuable content and utilizing strategies like SEO and social media to capture attention. This helps in creating brand awareness and generating interest among potential customers.

Once the audience is attracted, the next stage is Engage, where the goal is to nurture these leads through personalized communication and valuable interactions. This might involve using email marketing, social media conversations, or targeted content to establish trust and rapport.

After engaging with the leads, the Convert stage focuses on turning those interactions into actionable outcomes, such as leads or customers. This generally involves using specific calls-to-action (CTAs) and capturing information through forms or landing pages to facilitate conversion.

Finally, the Delight stage is about ensuring customer satisfaction and fostering long-term relationships. This aims to turn customers into promoters who recommend your brand to others. This can be achieved through stellar customer service, continued engagement, and providing additional value even after the purchase.

These four stages collectively form a comprehensive inbound marketing framework that encourages a relationship-driven approach, focusing on