HubSpot Inbound Marketing Practice Exam

True or False: Prospects who follow a company's social channels are more likely to convert into customers.

1. True

2. False

3. Only if they engage with the content

4. Only if they are contacted directly

The correct answer is: True

The assertion that prospects who follow a company's social channels are more likely to convert into customers is rooted in the nature of social engagement and the relationship it fosters between the company and potential customers. When prospects follow a company's social media accounts, they are expressing interest in the brand and its offerings. This interest lays the groundwork for further engagement and relationship-building. Social media is a powerful platform for nurturing leads. It allows companies to share valuable content, promotions, and updates that can inform and educate potential customers about products or services. Frequent interaction with followers can increase brand loyalty and trust, making it more likely that these individuals will choose to become customers when they are ready to make a purchase. Moreover, following a company's social channels often signifies that individuals are in the consideration phase of their buying journey. They are looking for information, seeking reassurance, and evaluating options, all of which can elevate their likelihood of converting when they receive consistent and meaningful communication from the brand. In contrast, while engagement with content or direct contact might influence conversion rates, the initial act of following alone indicates a level of interest that can lead to higher conversion probabilities. Therefore, stating that prospects who follow a company's social channels are more likely to convert is accurate and reflects the importance of social media in the