HubSpot Inbound Marketing Practice Exam

True or false? A resource pillar page should only be made up of internal website links.

1. True

2. False

3. Only in some cases

4. It depends on the topic

The correct answer is: False

A resource pillar page should not be limited to only internal website links. Instead, it serves as a comprehensive guide on a particular topic and can include a mix of internal links to related content on the website, as well as external links to authoritative sources or relevant information outside of the site. This approach provides additional value to the user by directing them to high-quality external resources, which can help in enhancing their understanding of the topic. Additionally, a well-structured pillar page can improve the site's SEO by establishing a clear topical focus with both internal and external references, creating a richer user experience and potentially increasing dwell time on the page. Therefore, it is essential that pillar pages contain both types of links to be effective in their purpose of providing valuable information and connecting users to a broader range of content.