HubSpot Inbound Marketing Practice Exam

True or False: A call-to-action must be a button.

1. True

2. False

3. True, always

4. False, but it is preferred

The correct answer is: False

A call-to-action (CTA) does not have to be a button; it can take various forms. While buttons are a popular and effective way to create attention-grabbing CTAs, they are not the only option available. CTAs can also be text links, images, banners, or even a simple line of text that encourages a specific action, such as "Subscribe to our newsletter" or "Learn more." The key aspect of a call-to-action is its ability to prompt the audience to take a desired next step, regardless of its format. Different types of CTAs can be strategically utilized based on the design and layout of a webpage, as well as the context of the content. Therefore, stating that a call-to-action must be a button is incorrect, which validates the selected answer that a call-to-action does not strictly need to be in button form.