HubSpot Inbound Marketing Practice Exam

If you aim for 15 unengaged leads to click a link to a resource article by the end of your month-long workflow, what type of goal is this?

1. Long-term goal

2. SMART goal

3. Ambiguous goal

4. General goal

The correct answer is: SMART goal

The goal of having 15 unengaged leads click a link to a resource article by the end of your month-long workflow qualifies as a SMART goal because it meets the criteria of being Specific, Measurable, Achievable, Relevant, and Time-bound. Being specific, the goal identifies a clear target: 15 unengaged leads clicking a link. It is measurable because the number can be quantified and tracked. Achievability is important as it suggests that the goal is realistic within the given timeframe and context. Relevance ensures that the goal aligns with broader marketing objectives, such as engaging leads and driving traffic to valuable resources. Finally, the time-bound aspect is fulfilled by setting the duration of one month to achieve this target. This structured approach to goal-setting is essential in marketing as it allows for clear tracking of progress and effectiveness of campaign efforts, enabling teams to make informed adjustments as necessary.