HubSpot Inbound Marketing Practice Exam

How do you calculate the conversion rate from a landing page with 600 visits and 50 submissions?

1. 5%

2. 10%

3. 8.3%

4. 7.5%

The correct answer is: 8.3%

To calculate the conversion rate from a landing page, you divide the number of submissions by the number of visits and then multiply the result by 100 to get a percentage. In this case, you have 50 submissions and 600 visits. The formula to find the conversion rate is: Conversion Rate = (Number of Submissions / Number of Visits) × 100 Plugging in the numbers: Conversion Rate = (50 / 600) × 100 = 0.0833 × 100 = 8.33% When rounded to one decimal place, this is 8.3%. This calculation shows that approximately 8.3% of the visitors to the landing page completed the desired action, which in this context is submitting the information. Understanding how to compute the conversion rate is essential for evaluating the effectiveness of your landing pages. It's critical as it directly reflects how well your page is performing in persuading visitors to take action.